Here’s Why Perfume Descriptions Are Never About Smell

 

If you’re among those who shop for cosmetics online, you may have noticed fragrance descriptions like this:

His telegrams came repeatedly and she persisted in ignoring them. He knew what she was capable of, but she refused to work his way. This time, despite herself, she gave in. The ultimate request: she must deliver his commissioned painting in person. The private plane would arrive in the morning. For the moment, she rode her horse freely along the river.

Although provided alongside a list of top, heart, and base notes, this story has nothing to do with the actual scent of Atelier Cologne’s Mandarine Glaciale. Yet many fragrance companies are using the same tactic: storytelling as a way to sell perfume.

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