The idea of a “personal brand” gets a bad rap these days, but it’s an essential part of building an online presence. Here’s how to do it right.
In the age of Instagram influencers, the concept of a personal brand might be more misunderstood than ever before. Some people think personal branding suggests someone who is inauthentic in their daily or digital life.
However, nothing could be further from the truth. When done well, a personal brand reflects your authentic self in a way that translates online, so people who’ve never met you get a sense of who you are.